Work Samples
Websites
New Mexico Venture Capital Association
This organization needed a website that would showcase how venture capital is creating economic benefits in New Mexico. Working with the web developer and the client, I wrote all textual content including articles about featured member and portfolio companies, and continue to add new content. Visit Site»
Game Production Services
This developer of serious games and immersive environment had very little written material about their projects and services before this site was created. I worked with them to gather and organize information and write content, and continue to add updates and news releases. Visit Site»
Next Level Executive Search
A specialized search firm that focuses on sports-related executive placement, NLES needed a site that would appeal to its niche clientele. I wrote content for this website and continue to make periodic updates. Visit Site»
Mountain Springs Lake Resort
An older website was being completely reorganized, redesigned, and optimized. I wrote content for this site, doing interviews and research where needed and re-purposing existing material where possible. Keywords for SEO were integrated into copy as it was developed. Visit Site»
University of New Mexico, New Student Orientation
Working with the Dean of Students office and programmers, I developed content for this site’s pages including online training for transfer students. I continue to add new sections periodically. Visit Site»
Print Ads
Elisar
We wanted to introduce a new type of software to an audience of professional photographers. I worked with the software developers to narrow down the main benefits and researched appropriate images with the designer to suit the concept. Download»
Avalon Coffee
A play on words and short copy in this small ad let us quickly communicate the key concepts about this organic coffee. Download»
SMP
Although the product is highly complex, I narrowed down the information gathered from the client to focus on cost savings with this ad concept. The copy explains how several technical features lead to lower costs and other benefits. Download»
Envirco
A new version of a well-known HEPA fan filter unit (FFU) used in cleanrooms was being introduced. After naming the product, I developed copy for this trade ad that would speak to an audience that knew the product category well. We got their attention with a concept that built on the humor and illustration style used in previous Envirco ads. Download»
Brochures and Articles
Sandia Science & Technology Park Annual Report
Part of a series of pieces for SS&TP, this report was to focus on the many new buildings being built in the Park. I developed the theme with the client, gathered and organized information on each building, and wrote all the copy. Download»
PNM Sustainability
This publication was designed to briefly define sustainability and the principles of the triple bottom line (economic vitality, social responsibility, environmental stewardship) for PNM Resources. I interviewed individuals for the three profiles on community partnerships, spoke with PNM personnel, did research and wrote text. Download»
Peak Endpoint
As with many technical products, there was a lot of information the client wanted to include in this brochure. I organized the features and benefits, narrowing them down and grouping them. Working with an illustrator, we created conceptual illustrations that related to the text. Download»
LRRI "Breathe"
The Lovelace Respiratory Research Institute (LRRI) began an in-house magazine designed to educate a number of audiences about what they do. I interviewed researchers, wrote articles, and edited stories written by LRRI staff. Download»