Ellen Cline, writer
Creative communication that markets, informs, and entertains

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Work Samples

Websites

International Assistance Dog Week This annual celebration has a website in WordPress that allows for content to be updated quickly, especially in the summer months leading up to the event when there’s lots of activity. Visit Site»

New Mexico Venture Capital Association This organization needed a website that would showcase how venture capital is creating economic benefits in New Mexico. Working with the web developer and the client, I wrote all textual content including articles about featured member and portfolio companies. Visit Site»

Next Level Executive Search A specialized search firm that focuses on sports-related executive placement, NLES needed a site that would appeal to its niche clientele. I wrote content for this website and continue to make periodic updates. Visit Site»

Mountain Springs Lake Resort An older website was being completely reorganized, redesigned, and optimized. I wrote content for this site, doing interviews and research where needed and re-purposing existing material where possible. Keywords for SEO were integrated into copy as it was developed. Visit Site»

University of New Mexico, New Student Orientation Working with the Dean of Students office and programmers, I developed content for this site’s pages including online training for transfer students. Visit Site»

Brochures and Articles

2015 Sandia National Laboratories Partnerships Annual Report This is the fifth year I’ve written this annual report which highlights work done by the labs with external partners. Technology developments and tech transfer success stories help the labs communicate about accomplishments to a varied audience. I synthesized information from a variety of interviews and printed sources for this report. Download»

Sandia Commercializing Technologies This brochure highlights three economic development programs that are leveraging the people, technologies, and facilities of the Labs to commercialize technologies and create jobs. Download»

PNM Sustainability This publication was designed to briefly define sustainability and the principles of the triple bottom line (economic vitality, social responsibility, environmental stewardship) for PNM Resources. I interviewed individuals for the three profiles on community partnerships, spoke with PNM personnel, did research and wrote text. Download»

LRRI “Breathe” The Lovelace Respiratory Research Institute (LRRI) began an in-house magazine designed to educate a number of audiences about what they do. I interviewed researchers, wrote articles, and edited stories written by LRRI staff. Download»

Print Ads

Elisar We wanted to introduce a new type of software to an audience of professional photographers. I worked with the software developers to narrow down the main benefits and researched appropriate images with the designer to suit the concept. Download»

Avalon Coffee A play on words and short copy in this small ad let us quickly communicate the key concepts about this organic coffee. Download»

SMP Although the product is highly complex, I narrowed down the information gathered from the client to focus on cost savings with this ad concept. The copy explains how several technical features lead to lower costs and other benefits. Download»

Envirco A new version of a well-known HEPA fan filter unit (FFU) used in cleanrooms was being introduced. After naming the product, I developed copy for this trade ad that would speak to an audience that knew the product category well. We got their attention with a concept that built on the humor and illustration style used in previous Envirco ads. Download»