Your potential customers don’t know much about what you do. You, on the other hand, know too much.

It’s your job to know your stuff and be the expert. But sometimes that makes it hard to look at things from the customer’s point of view.

That’s where I come in. I can provide the clarity and objectivity needed to simplify your messages.

I’m a writer who helps businesses and organizations explain what they do.

Why? So they can communicate with their customers and potential customers. Generally, the purpose of the communication is to market products and/or services.