I’m always writing things for my clients. That’s what I do. But in some cases I might be writing with my clients.
This doesn’t necessarily mean we’re in the same room together brainstorming, writing things down, and tossing wads of crumpled paper on the floor. But we might meet over the phone or in person to talk about the document needed, its purpose, audience and the information to be included.
Sometimes I take the lead, starting a first draft. This lets me overcome that dread of the blank page that paralyzes some clients. Then the client might run the next lap, fleshing out the main concepts, with information that only they know.
Other times the client does the brain dump first and then I go in and do the cleanup on their rough draft, organizing all their information into something that has the right tone, length and if needed, with more of a marketing approach.
Any writing project can become more manageable when you have someone to help you with the parts you just don’t have time for or are just don’t like to do. So if that’s writing the first draft, I can do that. If that’s taking your rough and shaping it up, I can do that, too.
I can research the topic or you can simply tell me what you know. Or we can go into combo mode—give me the information you have and then I’ll go hunt down the rest.
Just because you’re the subject matter expert doesn’t mean you can’t get help shaping the knowledge you have into a well-organized article, web page, press release, or copy for various marketing materials.
So stop running the marathons on your own and sign up for the relay team. Let’s get your ideas down on paper and help you sell your stuff.